Website & lead capture
Clear service pages, mobile-friendly inquiry forms, portfolio context, and consultation calls to action that help the right homeowners reach you.
IGNITE CO. / MARKETING & GROWTH SYSTEMS
A home improvement marketing agency focused on more booked work.
Getting more inquiries is useful. Turning the right ones into booked estimates, signed projects, and future referrals is what makes marketing pay off. Ignite Co. helps established remodeling and home service contractors connect marketing with the people and processes that close the work.
Marketing and operations togetherQualified inquiries over vanity metricsBuilt around your team
WHY THE SYSTEM MATTERS
More leads won't fix a broken sales process.
A contractor can have a strong website and still lose work. A homeowner fills out a form at night, the office calls back days later, a consultation never gets scheduled, or a detailed proposal disappears into a crowded inbox.
That's why our approach to home improvement marketing includes the steps after the click: lead qualification, rapid notification, booking, estimate tracking, and thoughtful follow-up. Your team still makes the personal decisions. The systems make those decisions easier to carry out consistently.
Instead of recommending more advertising by default, we first look for the stage where real customer opportunities are getting stuck.
CONNECTED MARKETING & SALES OPERATIONS
What Ignite Co. can help home improvement companies improve.
The right scope depends on what you already have and which gaps are affecting your business.
Campaigns & landing pages
Paid social creative and focused landing pages aligned with the services you want to sell, instead of treating every visitor as the same kind of lead.
Qualification & booking
Capture project type, service area, timeline, and useful fit details, then route promising inquiries to a real person and a clear booking step.
CRM & opportunity tracking
Keep incoming leads, appointments, estimates, and next actions visible so the owner and team can see what needs attention.
Estimate follow-up
Organize open proposals and use useful reminders so homeowners aren't forgotten during the decision process.
Reviews & customer reactivation
Build appropriate review requests, referral follow-up, and outreach to past customers where repeat work makes sense.
WHO THIS IS BUILT FOR
Built for contractors who have real jobs to deliver.
Ignite Co. works with established home improvement and local service companies that already serve customers, have a real team, and want to improve how opportunities move through the business.
- Kitchen and bathroom remodeling contractors
- Residential design-build and renovation companies
- HVAC, plumbing, and electrical businesses
- Roofing, restoration, and other service trades
Remodeling deserves special attention because project decisions can involve design discussions, site visits, detailed proposals, and weeks of follow-up.
See our kitchen & bathroom remodeling marketing approach ↗How we're different from lead-only marketing
We ask what happens after the form submission, not just how many forms were submitted.
- Which inquiries fit your services and service area?
- How long does a homeowner wait for a response?
- Who owns the next step?
- How many qualified inquiries become consultations?
- Which estimates are still awaiting a decision?
Those answers help identify whether the next investment should be in acquisition, conversion, or operational follow-through.
HOW WE APPROACH A BUILDOUT
Understand the business before recommending the tools.
- Map the customer journey. Identify where inquiries enter, who owns them, and how jobs get booked today.
- Find the conversion gaps. Review lead response, qualification, appointments, pending estimates, and lost opportunities.
- Scope the highest-value improvements. Decide whether you need landing pages, a CRM, workflow automations, campaigns, or a combination.
- Implement around your team. Connect appropriate tools, define responsibilities, and make the process usable day to day.
- Track outcomes. Measure qualified inquiries, bookings, estimate decisions, and customer follow-up so you can improve over time.
Measure the work that matters
Qualified lead rate: share of inquiries that fit your service, area, and project criteria.
Consultation booking rate: consultations booked divided by qualified inquiries.
Estimate close rate: signed projects divided by estimates sent.
Marketing cost per signed project: spend divided by projects attributed to that marketing.
Results depend on your market, offer, team, and budget. No particular number of jobs or ranking is guaranteed.
PERSPECTIVE FROM THE JOB SITE
Marketing systems informed by remodeling operations.
Ignite Co. founder Asher Yanez has worked as a lead project manager in residential remodeling. That background shapes the way we think about the connection between homeowner expectations, consultation scheduling, estimates, job coordination, and clear communication.
Good marketing should bring a business the kind of work it can actually perform, then help the sales and operations teams handle that work reliably. That means useful processes rather than promises about instant rankings or unlimited leads.
Meet the founder ↗Start with a simple 20-lead audit
Pull your 20 most recent inquiries. Note their source, project fit, first-response time, booked appointment, estimate status, and outcome.
If most requests never become consultations, improve qualification and follow-up. If consultations happen but proposals stall, review how your team handles estimates and next steps.
Read the remodeling automation guide ↗FREQUENT QUESTIONS
Choosing a home improvement marketing agency.
What should a home improvement marketing agency actually do?
It should help generate suitable inquiries, clearly communicate your services, and track how those inquiries become estimates and signed work. Depending on its scope, it may also help with advertising, websites, CRM systems, and sales follow-up.
Do I need to buy more ads to get more projects?
Not necessarily. If leads are already coming in but responses or estimates are falling through the cracks, improving conversion may be the better first investment.
Does Ignite Co. work with kitchen and bathroom remodelers?
Yes. We help residential remodeling companies connect their inquiries, consultations, estimate process, and customer follow-up. The approach is tailored to project scope and sales cycle.
Will I have to replace my CRM or scheduling platform?
Not automatically. We review your existing setup before recommending what to improve, integrate, or replace. Account ownership and any ongoing platform costs are clarified during scoping.
How quickly can organic SEO generate remodeling leads?
Organic visibility develops over time and depends on site quality, competition, useful content, and your authority in the market. Indexing a new page does not guarantee rankings or a specific number of inquiries.
IGNITE CO. / LET'S FIND THE GAPS
Turn more of your opportunities into booked work.
Tell us how your home improvement business gets inquiries, responds, books estimates, and follows up. We'll look at where a better system could make the most difference.
Talk to Ignite Co.